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Why is Taste of the Wild such a beloved brand when they have a bad history?

1528 Views 7 Replies 5 Participants Last post by  Barklee
I just don't get it, Taste of the Wild is a very popular and beloved brand, yet they have a terrible recall history. Why do people love this brand?
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Are there any brands that have been around for more than a couple years that haven't had any recalls?

IMO not all recalls are created equal. TotW's was for salmonella, iirc, which isn't even particularly dangerous for dogs.
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