Feeding raw is much more affordable. I can feed my dogs raw for less than I would pay for a big bag of EVO. If done right and carefully, RAW can be very reasonably priced. You just have to set priorities and be willing to coupon shop for deals.It sounds like a really wonderful food, my problem is the price tag. $100 for an 11 lb bag, honestly I would never be able to afford it. And I imagine the average person with a medium sized or a few dogs would have the same problem. At that price feeding RAW could be more affordable.