I think the backlash is caused by the doodle craze, which is causing mass breedings of poodle mixes by puppy mills and BYBs and thus seriously harming dogs. (Both the dogs being bred and the ones that end up in shelters and put to sleep.)
Doodles are so popular in part because unethical breeders cheerfully tell the public that their dogs are completely allergen free, so people buy them just for that, not realizing that a) no dog can be guaranteed to be nonallergenic to every person, and b) you could easily find shelter and rescue dogs that are nonallergenic to you/your family without supporting unethical and damaging breeding practices.
Doodles are so popular in part because unethical breeders cheerfully tell the public that their dogs are completely allergen free, so people buy them just for that, not realizing that a) no dog can be guaranteed to be nonallergenic to every person, and b) you could easily find shelter and rescue dogs that are nonallergenic to you/your family without supporting unethical and damaging breeding practices.