Anything to distract from their astronomically high euthanasia rates
at their "shelter" (and abysmal adoption rates), or their stealing and killing pets
without even following the legal hold period that might've allowed the family to reclaim their dog. Not to mention using manipulative tactics like faking animal abuse videos
or even staging abuse of real animals
to push their agenda. Oh, or how about when they donate to eco-terrorists?
And yeah, they're end goal is "total animal liberation".
No livestock, no zoos, no species survival programs, no pets (or "companion animals", whatever), no service animals or mine-sniffing rats or search and rescue dogs. They're basically cool with every single domestic animal dying out, not to mention all the wild species that are only hanging on through captive breeding programs and habitat protection funded by zoos and research.
All the links are to various articles/pdfs backing up claims, but I found them with a quick google search. There's tons more out there. Animal rights is a legit dangerous movement, and I personally view PETA as a domestic terrorist organization. Just one very, very good at avoiding being directly connected to any major illegal activities, and with killer PR so that most people still see them as a bunch of crazy but harmless animal lovers who want to call fish "sea kittens" so people won't want to eat them (yeah, that was a thing a while back).