My brother is in the Coast Guard, and a few months ago his crew did an unorthodox rescue. A pilot and her co-pilot--her dog--had crash landed in a marsh and were in need of assistance. The USCG came and made the rescue and shot footage of it (standard; they have cameras in the helicopters), and Animal Planet found out and used their rescue in the newest episode of Untamed and Uncut!
My brother was the flight mechanic (he's the guy that raises and lowers the basket), and got interviewed and a lot of screen time. They ended up having to hoist the dog up in the basket with the owner, he said it was one of the scariest hoists he's been a part of because the dog was flipping out and he's a HUGE dog lover.
I'm so proud! He's a hero AND a celebrity!