Anyone can get on the internet and say anything they want. Take it with a grade of slaw 
Like you said, just make sure the calcium and phosphorous ratios are correct. I'm unaware of any reason to be feeding a lower-protein/fat food to a growing puppy, but maybe someone else can clear that up (or you can do your own research on that). I think those levels may be suggested in lieu of just controlling how much your dog eats. For example, people feel better feeding 4 cups a day of lower protein/fat/calorie food, versus feeding 2.5 cups of higher fat/protein food. For my dogs, the higher the protein and fat, the better. Better coats, better energy, better poops. But every dog (and puppy) is different.
Like you said, just make sure the calcium and phosphorous ratios are correct. I'm unaware of any reason to be feeding a lower-protein/fat food to a growing puppy, but maybe someone else can clear that up (or you can do your own research on that). I think those levels may be suggested in lieu of just controlling how much your dog eats. For example, people feel better feeding 4 cups a day of lower protein/fat/calorie food, versus feeding 2.5 cups of higher fat/protein food. For my dogs, the higher the protein and fat, the better. Better coats, better energy, better poops. But every dog (and puppy) is different.