What I use is 'OOOKAAAAY' usually with a touch. So I can say 'sit, good sit, good job, goood sit'... and then go in and release with the 'okay'. This gives me the chance to verbally praise them for doing a good job in the moment without them taking off because they think they're done.
I also will try to combine the release with interacting with me, so it's 'oookaaaay' with a game of tug or a belly rub so they aren't just taking off. But for leash walking there's never an 'okay' time to pull on the leash, if that makes sense. I also don't ask them verbally NOT to pull on the leash, I just figure if they feel pressure from a collar because they are on leash, they shouldn't pull against it. If they pull they get a tap on the butt to back up, or I'll change directions, or adjust what they have on, if it's a slip leash and it needs to be right up on the neck I move it, if it's really an issue with the bad puppy, I'll loop the leash around her belly so she self corrects when she starts to pull. Usually half a block with that and she's settled down and I'll just grab the leash near the collar and let the loop untangle as we're walking.
I also will try to combine the release with interacting with me, so it's 'oookaaaay' with a game of tug or a belly rub so they aren't just taking off. But for leash walking there's never an 'okay' time to pull on the leash, if that makes sense. I also don't ask them verbally NOT to pull on the leash, I just figure if they feel pressure from a collar because they are on leash, they shouldn't pull against it. If they pull they get a tap on the butt to back up, or I'll change directions, or adjust what they have on, if it's a slip leash and it needs to be right up on the neck I move it, if it's really an issue with the bad puppy, I'll loop the leash around her belly so she self corrects when she starts to pull. Usually half a block with that and she's settled down and I'll just grab the leash near the collar and let the loop untangle as we're walking.