Often times, dog grooming products can do more harm than good. Many contain harsh foaming agents and have an improper pH which can cause the skin to burn or become irritated. That is why it is important to use products like Royal Treatment Italian Pet Spa, which contain natural ingredients and are specifically Ph balanced for dog's sensitive skin. To learn more about what ingredients you should look for in your dog shampoo, check out the video below or visit Royal Pet Club. You can also ask us questions right here on this forum! What skin or fur issues do you face with your dog?