Home prepared food is far superior to kibbles if done right. But if done carelessly it is worse than kibble! It takes lots of time and some equipment and much more money for storage.
Some kibble costs more than raw or home cooked food. Wellness is extremely expensive per calorie. I costed out Max's raw food at $1.10 a pound, well Wellness costs close to $2 a pound! It only has 840 calories a pound and Max's 10 ounce meals have 500-600 calories! My 38 pound raw fed dog gets 600 or so calories a day and cost $22 that month. The 44 pound cooked diet dog gets 800-900 calories a day and last I checked cost was about $30 a month. All that was grocery store shopping sales. I have only needed to get the $1 Costco chicken a couple times, usually find it on sale when needed. The large number of Mexican markets in my area are a huge help especially for the raw fed dog. Heart, kidney, liver, chicken feet, cheap pork cuts are found in those markets.
And picking on Wellness again, check the ingredients. The underlined items are found naturally in a well thought out cooked or raw diet but MUST be added back to kibble. And from personal experience sulfates aren't well tolerated or absorbed supplements. The processing the food goes through means a lot of nutrients are lost!
Deboned Turkey, Chicken Meal, Salmon Meal, Oatmeal, Ground Brown Rice, Ground Barley, Rye Flour, Chicken Fat (preserved with mixed tocopherols, a natural source of Vitamin E), Menhaden Fish Meal, Tomato Pomace, Natural Chicken Flavor, Pea Fiber, Tomatoes, Salmon Oil, Ground Flaxseed, Carrots, Spinach, Sweet Potatoes, Apples, Blueberries, Potassium Chloride, Minerals [Zinc Sulfate, Zinc Proteinate, Iron Proteinate, Ferrous Sulfate, Copper Proteinate, Copper Sulfate, Manganese Proteinate, Manganese Sulfate, Sodium Selenite], Vitamins [Beta-Carotene, Vitamin E Supplement, Ascorbic Acid (Vitamin C), Vitamin A Supplement, Niacin, Calcium Pantothenate, Riboflavin, Vitamin D-3 Supplement, Pyridoxine Hydrochloride, Thiamine Mononitrate, Folic Acid, Biotin, Vitamin B-12 Supplement], Choline Chloride, Taurine, Mixed Tocopherols (a natural preservative), Chicory Root Extract, Yucca Schidigera Extract, Glucosamine Hydrochloride, Chondroitin Sulfate, Dried Lactobacillus plantarum, Enterococcus faecium, Lactobacillus casei, Lactobacillus acidophilus fermentation products.
Both my dogs are far better off with whole food. Both have cleaner ears for one even though the ears were never infected. The older dog was stinky on kibbles, much better now. The high fat content, 55% for raw and 30% for cooked, has really helped the dog's coats and shedding. The stinky older dog's anal sacs have been expressed 3 times in the past 2 years versus monthly on kibble. Raw fed dog's teeth are scary clean for a 9 year old dog. Both adore meal time and the older one is in renal failure which affects the appetite.
Read Dogaware.com. There is a list of articles that has been published in Whole Dog Journal that is a very nice primer on feeding dogs. There are articles on feeding dogs all different ways. The owner, Mary Straus, is a co author of a dog cook book available on Amazon. If you log on a lot of the book can be read online. Then there are lists of places to look for more information.