If they use aversive techniques, and the "scared straight" description makes it sound like they do, the flinching is probably fear and/or anticipation of a painful correction.
Yikes! I'm glad I didn't look at the website, if this is their philosophy. I guess by "docile" them mean "so shut down that they can't react to anything"? The vast majority of vets, behaviorists, good trainers, and good breeders agree that is best to avoid scary situation with young puppies, and instead give them safe challenges to become confident.Seriously? The description of the program is so ludicrous that I thought it was a joke -
"$35 Scared Straight Program - Puppies Under 5 Months
We recommend joining the program sooner than later. Vets agree that the earlier your dog experiences traumatic fear, the sooner they'll become docile."
Why would anyone ever take their dog to a 'training' program that fully admits, right up front, that their goal is to scare the crap out of your dog so they are terrified? And they are proud of this? I have no words....