Victor changed their formula
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    Senior Member Canyx's Avatar
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    Jun 2011

    Victor changed their formula

    Unfortunate... Victor changed their formulas. I have been feeding Nutra Pro for a while. Some plant ingredients got moved up, more blood meal than beef meal, overall kcal per cup dropped from 475 to 401. They did not respond to anyone on their FB page who asked about these changes and it was not (to my knowledge) publicized on their site.

    Here is a link on Chewy where they conveniently list old and new:

    Time for me to look for another brand, again. Though Orijen did not sell out to Purina, so maybe I'll just go back.

    ETA, just to keep track...
    I think a few formulas have changed but I'm just posting about Nutra Pro because it was what I fed. Here are the differences as listed on the Chewy website:


    Old Formulation: Chicken Meal, Beef Meal, Whole Grain Millet, Blood Meal, Chicken Fat (preserved with mixed Tocopherols), Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Pork Meal, Dehydrated Alfalfa Meal, Flax Seed (source of Omega 3 Fatty Acid), Feeding Oat Meal, Yeast Culture, Natural Chicken Flavor, Potassium Chloride, Dried Kelp, Salt, Montmorillonite, Tomato Pomace (source of Lycopene), Dried Carrot, Choline Chloride, Dried Chicory Root, Taurine, Zinc Amino Acid Complex, Hydrolyzed Yeast, Vitamin E Supplement, Iron Amino Acid Complex, Manganese Amino Acid Complex, Ferrous Sulfate, Zinc Sulfate, Selenium Yeast, L-Carnitine, Vitamin A Supplement, Vitamin D Supplement, Copper Sulfate, Vitamin B-12 Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Magnesium Amino Acid Chelate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Lecithin, Fructooligosaccharide, Folic Acid, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Yucca Schidigera Extract, Citric Acid, Rosemary Extract.

    New Formulation: Chicken Meal, Blood Meal, Whole Grain Millet, Chicken Fat (preserved with mixed Tocopherols), Yeast Culture, Grain Sorghum, Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Beef Meal, Dehydrated Alfalfa Meal, Pork Meal, Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace (source of Lycopene), Taurine, Salt, Choline Chloride, Dried Seaweed Meal, Zinc Methionine Complex, Vitamin E Supplement, Hydrolyzed Yeast, Iron Amino Acid Complex, Calcium Carbonate, Manganese Amino Acid Complex, Ferrous Sulfate, L-Carnitine, Selenium Yeast, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, D-Calcium Pantothenate, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Powdered Cellulose, Brewers Dried Yeast, Dried Enterococcus Faecium Fermentation Product, Dried Aspergillus Oryzae Fermentation Extract, Dried Trichoderma Longibrachiatum Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract, Silicon Dioxide, Tetra Sodium Pyrophosphate, Vegetable Oil, Rosemary Extract, Green Tea Extract, Spearmint Extract, Lecithin, Fructooligosaccharide, Folic Acid, And Yucca Schidigera Extract.
    Caloric Content

    Old Formulation: 3,909 kcal/kg, 475 kcal/cup

    New Formulation: 3774 kcal/kg; 401 kcal/8oz cup.

    Victor does not show the differences on their website. They did not post anything about it on Facebook but there are plenty of recent FB comments asking about it. Victor did not post anything on the "News" section of their website. The only thing they have about it is an FAQ entry. It is towards the bottom of the list of FAQs

    "Why has the order of ingredients changed in some dog food formulas?

    In compliance with AAFCO requirements, we reduced the amount of calcium in our formulas and made other slight enhancements to the ingredient profile depending on the product. In making these changes, the order of ingredients may have shifted."

    All VICTOR super premium dog food maintains the highest quality, complete and balanced nutrition for dogs. "
    Last edited by Canyx; 05-09-2019 at 02:07 PM.
    Soro - 4.22.06 - retriever/X
    Braeburn - 1.29.17 - Dutch shepherd

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